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Riverfest and the Melaleuca Freedom Celebration are Back

By Brittni Johnson,

IDAHO FALLS — The most popular Fourth of July festival in east Idaho is back after being canceled last year due to COVID-19.

Riverbend Communications, home of Classy 97, Z103, 105.5-105.9 The Hawk, KBear 101 and Cannonball 101, is partnering with Snake River Landing for the Idaho Falls Community Hospital Riverfest celebration.

The free event will be held July 3 at Snake River Landing. The festivities get underway at noon and continue until the Melaleuca Freedom Celebration fireworks at 10 p.m.

“It’s going to be a fun day. It’s got more than it ever has before, and it’s something that all ages can have fun and enjoy,” Bill Fuerst, Riverbend Communications General Manager, says. “It’s a very inexpensive way to spend your Fourth of July, and probably the biggest day of the year here in east Idaho.”

The event will feature live music with returning acts from previous years, as well as new ones. There will be 33 different food vendors and more than 50 business exhibits total, which is more than in years past. Riverfest will have over 20 attractions for kids and helicopter rides will be offered on the East Idaho News chopper.

Plus, the off-road exhibit from Ron Sayer’s Chrysler Jeep Dodge — which has been relocated to take place in front of where the fireworks are launched — will have different Jeeps available for people to learn how to drive off-road.

The number of people who attend Riverfest grows every year, and organizers anticipate that will continue this year. Cortney Liddiard, CEO of Ball Ventures, tells they are pleased to have the community gather at Snake River Landing to celebrate the nation’s Independence Day.

“We’ve loved hearing from so many people for whom this event is an annual tradition who are grateful to see it return after such a challenging year,” Liddiard says. “Ball Ventures appreciates being part of the monumental return of this historic event that means so much to Idaho Falls and our region.”