By Sally Krutzig, Post Register
Ball Ventures executives had a vision when they purchased the Monroc gravel pit site along the banks of the river near downtown Idaho Falls in 2001. They were going to transform it into a “mixed-use master-planned community.” Nearly two decades later, that vision has been realized into what is now know as Snake River Landing.
“(Allen) Ball saw something here that nobody else had seen. It was land that most people would say didn’t have any redeeming value at the time. It was really quite ugly. He saw what it could be become. He saw that it could become the heart of Idaho Falls,” says Eric Isom, Chief Development Officer for Snake River Landing.
Snake River Landing is 450 acres of land along the Snake River and Interstate 15. The project stretches from Pancheri Drive south to Sunnyside Road and includes areas for retail, office, medical, restaurant and residential space along with several parks, trails and water features. Snake River Landing features 21,800 square feet of retail space 300,000 square feet of office space, 26,450 square feet of restaurant space, a 91-room hotel, 324 apartments, 34 single-family homes and 48 senior-living apartments. Many local events are held there, including the annual Melaleuca Freedom Celebration.
“I think we made good on our promise to make it a place where you can live, shop, work and play,” Isom said.
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